16"
x 18" folded to 16 (4" x 9") page Promotional Brochure
SUBMITTED
BY CLIENT:
COPY
for Editing
PREVIOUSLY
PRINTED
MATERIAL for reference
PHOTOS:
prints, negatives, digital
or high resolution electronic files.
CHRISTY
COMPANY PRODUCED FROM CONCEPT THRU PRINT:
Preliminary
Layout/Design
Created
Graphics and Locator Maps
Retouched
Photos
COMPLETED
PROJECT:
9"
x 11.75" Pocket Folder w/4 Insert Pages
,
FROM THIS...
Client
provided:
Rough outline of capabilities
and production processes.
Equipment List
Old Brochure
Miscellaneous parts to be featured
TO THIS...
Christy
Company copywriter and designer determined the subject matter,
copy and photos for the pocket folder and individual insert pages.
A rough layout and first draft of the copy was submitted to the
client. Upon approval, the photographer proceeded with 1
day on-site photography of employees in their respective departments
and various production processes. The parts were photographed
in studio.
The client was kept abreast of all steps in the production of
this project with proofs at every stage:
Routh layout / first draft copy
Transparency and/or print proofs of all photography.
First full color laser printer proof (met with client for consultation
and alterations.)
Second full color laser printer proof.
"Rainbow" color proof direct from disk (cost effective proofing
allows for additional alts. and color corrections before incurring
the expense of film.)
Final film proof.
Additional
Features:
Extra
blank "Equipment List" sheet to facilitate inexpensive updating
as equipment is upgraded.
Slits for business card.
1/2" "lip" to simulate file folder with name and phone numbers
easily readable.
SUBMITTED
BY CLIENT:
COPY
for Editing/Website Info
REFERENCE
MATERIAL
PHOTOS:
prints, negatives, digital
or high resolution electronic files.